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⚡ ADVANCED PERFORMANCE & AI AUTOMATION ARCHITECTURE

Data, Video & AI Ads Combined With Custom WordPress Engineering.

I bridge technical web engineering with AI-driven paid acquisition. From custom WordPress architectures and server-side tracking setups to AI-powered Google PMax, YouTube Video Ads, and Meta retargeting funnels, I deliver predictable, scalable growth.

↓ Download Official Resume (PDF) 💬 Discuss Requirements on WhatsApp

🎯 Hiring for Performance Marketing, Google PPC or WordPress Roles?

I bring complete hands-on execution—setting up AI-powered Smart Bidding, YouTube Video Campaigns, Custom HTML/CSS Code, and GA4/GTM Event Tracking.

Explore Case Studies & Portfolio →
Interactive Blueprint

Full-Stack Specialized Core Capabilities.

Click on any service card below to expand the complete strategy framework, execution blueprint, AI tools, and process.

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MODULE 01

Meta Video & Carousel Ads (FB & Insta)

High-ROAS paid social acquisition funnels scaling leads, sales, and brand engagement with precision retargeting.

Detailed Execution Framework:
  • Hook & Angle Testing: Developing UGC video scripts, image hooks, and long-form vs short-form copy variations.
  • Funnel Architecture: TOFU (Cold Audience Broad/LAL), MOFU (Engagement/Video Viewers), and BOFU (Cart Abandoners/Website Leads).
  • Technical Pixel & CAPI: Conversions API setup via GTM for accurate attribution overcoming iOS privacy drop-offs.
  • Scaling Protocol: Budget scaling via CBO/ABO, Cost-per-Lead (CPL) reduction, and creative fatigue rotation.
Meta Ads Manager Meta Pixel Conversions API (CAPI) Canva Pro A/B Testing
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MODULE 02

Google Search & PPC Ads Strategy

High-intent search campaigns targeting active buyers at the exact moment they search on Google.

Detailed Execution Framework:
  • Intent Keyword Mapping: Broad Match Modifier, Phrase, and Exact Match structures with STAG (Single Theme Ad Groups).
  • Negative Keyword List: Proactive daily search term audits eliminating non-converting ad spend wastage.
  • Quality Score Optimization: Tight alignment between High-CTR Ad Copy, Keywords, and Landing Page Relevance.
  • Smart Bidding: Transitioning from Manual CPC to Target CPA / Target ROAS once conversion volume matures.
Google Ads Dashboard Keyword Planner Google Search Console Negative Match Arrays
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MODULE 03

Google Video & YouTube Ads Campaigns

High-impact video campaigns across YouTube Shorts, In-Stream & Discovery to drive brand awareness & conversions.

Detailed Execution Framework:
  • Video Ad Formats: Skip & Non-Skippable In-Stream Ads, Bumper Ads (6s), Shorts Ads, and In-Feed Video Ads.
  • Audience Targeting: Custom Intent Audiences (targeting competitors' keywords), In-Market, and Video Remarketing.
  • Hook & Script Structure: ABCD Framework (Attract, Brand, Connect, Direct) ensuring first 5-second retention.
  • Conversion Video Action: Driving site visits, lead form fills, and eCommerce sales directly from YouTube video views.
YouTube Studio Video Action Campaigns Custom Intent Audiences Shorts Ads
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MODULE 04

AI-Driven Performance Max (PMax) & Automation

Leveraging Google AI, Smart Bidding algorithms, and automated Asset Groups across Search, Display, Discover & Maps.

Detailed Execution Framework:
  • Performance Max (PMax): Structuring Asset Groups with headlines, long headlines, images, logos, and video assets.
  • Audience Signals: Feeding first-party customer lists, website visitor data, and high-converting keyword themes to guide Google AI.
  • Smart Bidding Optimization: Setting up Maximize Conversions, tCPA, and tROAS rules for predictable ROI.
  • AI Copywriting & Workflow: Utilizing ChatGPT, Claude, and Gemini to generate multi-angle ad headlines and creative scripts.
Google PMax Smart Bidding Audience Signals ChatGPT / Gemini AI
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MODULE 05

Google Display Network (GDN) & Dynamic Remarketing

Visually engaging banner ads across millions of websites and apps to re-engage bounced visitors and capture demand.

Detailed Execution Framework:
  • Responsive Display Ads (RDA): Combining auto-adapting text, images, and brand logos across all web screen sizes.
  • Dynamic Retargeting: Showing exact products or services that website visitors previously viewed.
  • Placement Exclusions: Cleaning up low-quality app placements, spam websites, and non-converting placements to save budget.
  • Contextual & Demographic Bidding: Targeting relevant industry blogs, news sites, and high-net-worth audience segments.
Google Display Network Dynamic Remarketing Placement Audits Banner Creatives
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MODULE 06

Custom WordPress Website Engineering

Fast, responsive, conversion-focused custom WordPress builds tailored for high UX & brand authority.

Detailed Execution Framework:
  • Elementor Pro Architecture: Building custom pixel-perfect layouts, responsive breakpoints, and lightweight structures.
  • Custom Code Snippets: Writing custom HTML5, CSS3, and JS for unique motion effects, forms, and custom styling.
  • Server & Domain Setup: Managed hosting deployment on Hostinger, SSL configuration, DNS records, and LocalWP staging.
  • Speed Performance: Caching, Image WebP compression, and DOM size minimization for sub-2s load speeds.
WordPress Core Elementor Pro HTML5 / CSS3 Hostinger / DNS LocalWP
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MODULE 07

GA4 & Google Tag Manager Analytics

Custom Tag Manager triggers, GA4 eCommerce event mapping, and multi-touch revenue attribution.

Detailed Execution Framework:
  • Custom Event Mapping: Setting up Click-to-Call, WhatsApp leads, Form Submissions, and Scroll Depth triggers in GTM.
  • eCommerce DataLayer Setup: Tracking view_item, add_to_cart, and purchase events with revenue values.
  • Debugging & Verification: Utilizing GTM Preview mode, GA4 DebugView, and Tag Assistant for 99.9% tracking accuracy.
  • Cross-Domain & Attribution: Configuring referral exclusions and tracking campaign UTM parameters seamlessly.
Google Tag Manager GA4 DebugView eCommerce DataLayer UTM Tracking
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MODULE 08

Creative Ad Design & Canva Carousels

High-converting social media carousel decks, ad banners, and visual assets designed for engagement.

Detailed Execution Framework:
  • LinkedIn & Instagram Carousels: Designing multi-slide educational decks that build personal brand authority.
  • Ad Creative Formats: Crafting 1:1 Feed Images, 9:16 Story/Reel Graphics, and High-Contrast Banner Assets.
  • Visual Psychology: Aligning typography, brand color kits, highlight badges, and clear Call-to-Action buttons.
  • Batch Creative Testing: Producing multiple ad visual variations fast to test winning hooks against ad fatigue.
Canva Pro Brand Kit Management Carousel Decks Social Media Banners
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MODULE 09

Technical & On-Page SEO Architecture

Structuring web content to secure top organic rankings on Google Search Console & Search Engines.

Detailed Execution Framework:
  • On-Page Optimization: Crafting SEO Title tags, Meta Descriptions, Heading hierarchies (H1-H3), and Image Alt text.
  • Technical SEO Audits: XML Sitemaps, Robots.txt, Canonical URL tags, and Google Search Console indexing.
  • Schema Markup Setup: Implementing Local Business, Person, and Article Schema for rich search snippet results.
  • Core Web Vitals: Enhancing LCP, FID, and CLS scores for maximum search ranking favorability.
Google Search Console RankMath / Yoast Schema Markup PageSpeed Insights
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MODULE 10

Landing Page CRO & Multi-Channel Scaling

Conversion Rate Optimization (CRO) and multi-channel budget allocation driving predictable lead scaling.

Detailed Execution Framework:
  • Hero Section Wireframing: Clear value proposition, trust badges, lead forms, and prominent CTAs above the fold.
  • A/B Split Testing: Testing alternative headlines, button copy, video embeds, and offer variations.
  • Cross-Channel Allocation: Balancing spend between Google demand capture and Meta demand creation.
  • Methodical Scaling: Scaling budgets in 15-20% increments preserving ROAS stability and CAC efficiency.
Elementor Funnels CRO Audits ROAS Analytics A/B Testing
Execution Workflow

How I Plan, Execute & Deliver Results.

01

Audit & Research

Analyzing customer pain points, competitor ads, landing page friction, and current tracking setup.

02

Build & Tracking

Developing custom WordPress pages, creating Canva ad assets, and setting up GTM/GA4 conversion tags.

03

Launch & Test

Deploying targeted Meta & Google ad campaigns with structured A/B creative testing and intent bidding.

04

Optimize & Scale

Eliminating non-performing ads/keywords, scaling high-ROAS angles, and lowering cost-per-lead (CPL).

Ready To Collaborate?

Available for Full-Time High-Growth Roles
& Strategic Web Projects.

Whether you are an HR Hiring Manager building a performance marketing team or a business seeking measurable growth, let's connect.

↓ Download Resume PDF 💬 Start WhatsApp Discussion
Delhi NCR (On-Site/Hybrid) & Remote Ready · Performance Marketing · Custom WordPress · GA4/GTM
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